RODGER
Banister
Marketing & Advertiising Director
Rodger Banister is a 14-year veteran in marketing and advertising. Over his career he has served as a marketing director and creative director. He possesses extensive regional, national and international online and offline campaign development experience in tourism/hospitality, health care, real estate, transportation and financial services. His experience includes client brand management, digital strategy, account planning, business development, agency operations and creative copywriting.
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Customer Relationship Management
Brand Management & Development
Marketing Plan Development
Digital Marketing & Search Engine Marketing
Traditional/Mass Advertising
Project Mangement
Campaign Examples
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Recent Campaigns
Print campaign to solicit entries for the region's Top 40 Under 40 Awards.
Winner 2008 GDC Rock - Best Campaign - This bathroom mirror campaign hung above urinals in major bars and restaurants. Patrons, upon seeing their refelction in the hockey imagery were encouraged to 'Think Hockey'.
A LEED certified commercial development was seeking new tenants. The sales kit they received promoted sustainability.
The following campaigns represent Rodger's recent work as a marketing director and/or creative director, including a national hearing aid campaign, an award -winning out-of-home sports campaign, an award-winning recycling campaign, a university recruitment campaign and a viral media campaign for a tourism bureau.
PORTFOLIO
To listen to the radio commercials, just click the PLAY button and hit FORWARD.
Marketing & Advertising Director
Rodger's experience includes strategic marketing development, agency operations management, and presidency of a multi-jurisdictional entertainment company. An award-winning marketer, Rodger possesses extensive regional, national and international online and offline campaign development experience in tourism, hospitality, health care, real estate, transportation and financial services. His most recent position included responsibilities such as client brand management, digital strategy, account planning, business development, agency operations and community outreach, which involved lecturing to business/marketing students at the four major area universities.
RESUME
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Johnson & Johnson
Emaar Properties International
Sonova International
EDS Advanced Solutions
WestJet Airlines
BC Children's Hospital
Rodger Banister's Blog - Click Here To Visit Blog
Latest Entry - September 29, 2009
DON'T ASK FOR SOMETHING 'VIRAL'
There seems to be a misnomer out there, shared in client circles (and exacerbated by the media), that they can ask their agencies to create viral campaigns for them. Mediapost has just written an article about Sprint's new viral campaign, on the day it launched. They must know something I don't because to me, viral is a result, not a tactic.
Calling something viral before it has launched is like picking the Superbowl winner in March (congratulations Redskins).
Sprint's new campaign is geared towards mobile users who are frustrated with their cell phone carrier. You can get Sprint to change you to their network, and then send your mobile carrier a goodbye song. Not exactly a new idea (and not likely to go viral).
So clients: lets agree on this distinction. Viral is something you see a campaign do, not something you can request, like out-of-home or radio commercials. And if youd like to see something go viral, youre going to have to stick your neck out a little and do something edgy or really innovative. A milquetoast campaign like Sprint's isn't going to cut it.
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TELEPHONE: 206-484-9760
1020A Taylor Ave N Seattle, WA 98109
E-MAIL: rbanister_gmail.com
TWITTER: http://twitter.com/rodgerbanister
BLOG: http://rodgerbanister.wordpress.com
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