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This is an example of a "Graphic Animation." In this graphic animation there are intense camera movements that carry you into a 3-D world.
This is an effective way to begin any video, from Weddings, to Business Promotionals. This is also considered to be "Intros" or "Trailers."
Of course these are not limited to just words or photos, video can be added along with many camera angles, depth of field and thousands of graphic effects.