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Ascoli 1908, a long-standing Italian brand of handmade leather bags, has created a sophisticated, professional free website in which to promote its high-end bags. In the homepage, the design is minimalist, and provides a good example of how to create a website that is both elegant and practical. The homepage includes only the company’s logo and name, as well as three navigation links set in a full-width toolbar along the top. Each tab is highlighted in turn, so visitors always know where they are. Two small, elegant buttons set on the top direct visitors to mirror websites in Italian and German. The About Us page keeps to the same minimalist elegance, and features a large image slider on first view. Below it, several paragraphs introduce visitors to the company, its philosophy and history. The footer of the page is dedicated to more navigation links, social media buttons for quick access and an email subscription box. The Collection page directs visitors to click on round image teasers, each dedicated to a different category – from Urban to Heritage. Once clicked, each category opens up to a page containing specifications for each bag, images of the bags under the category, video widgets and more. The Bespoke page invites visitors to make an appointment using an easy-to-use calendar, meet one of the designers, and follow up on orders. Ascoli’s Contact page features a customized contact widget – a great way for any business to both generate leads and give visitors the chance for quick contact.
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