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Realm is a brand of fashion jewelry,... Read More

Realm is a brand of fashion jewelry, and its online store offers visitors a practical and efficient online shopping experience. The homepage has only a few features, all of them prominent: navigation links are set in a full-width toolbar along the top, each highlighted in gray when clicked so visitors always know where they are. Some tabs have dropdown menus, so visitors can browse the categories comfortably. The bulk of the homepage is taken by a slow changing image slider featuring high-quality images of some of Realm’s designs. The footer has social media buttons on the left for quick access, and more navigation links on the right. The Shop page has a dropdown menu which allows visitors to browse the different categories - from earrings to necklaces. In each of these pages, the items are arranged in an easy-to-update, thumbnail grid-styled portfolio, with linkable images on hover. Once clicked, each item opens up to reveal full product details, available sizes when applicable, prices and an “Add to Cart” button. The Support page is relatively text in rich, yet a smart visual hierarchy makes it easy to read and follow.


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