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Based in Milan, Italy, Vincis Custom Motors customizes engines for Alfa Romeos. Its free website balances well between the visual and the textual, never overwhelming visitors with too much of either. The homepage is made up of navigation links set in a full-width toolbar along the top (each tab highlighted in turn, so visitors always know where they are), with dropdown menus where categorization was deemed necessary. Below the links is an image of a beautiful Lamborghini set against the Italian landscape, followed by three video widgets on the bottom half of the page. Social media buttons are placed on the bottom – a familiar location for most website visitors. In relatively text-rich pages, like the Factory, Vision and Prices pages, the font used is readable, bold fonts are used when necessary, and correct spacing contributes to the readability of the text. The Models page uses an image slider which can be manually navigated with back and forward arrows. Vincis' Contact page provides shoppers and website visitors with full contact details and a customized contact widget – a great way for the shop to both generate leads and give visitors the chance for quick contact.
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