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Neverland is a toy store in Tel-Aviv, Israel. Its premium website serves as an online store that is both practicable and fun to browse. The homepage is straightforward and without much ado introduces visitors to both the store and the products they can purchase online. A Facebook button is placed on the top left – a familiar location for most website visitors. The store address and contact details are placed on the top right, alongside a clickable logo. The rest of the page is divided between a gallery of chosen products and news, promotions and events. It is rich in information and visuals, yet well-arranged and user-friendly. The navigation menu on top has dropdown menus where necessary, allowing visitors to browse the different toy categories and promotions. In each of these category pages, the items are arranged in an easy-to-update, thumbnail grid-styled portfolio with linkable images on hover. Once clicked, each item opens up to reveal full product details, item price and an “Add to Cart” button. Each page has a customized contact form so visitors can contact the store instantly with any question. The Contact page includes a newsletter subscription box as well.
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