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Dream Doggy is an online store selling a unique product: ecologically-minded dog beds in various sizes and colors. Its free website is colorful, inviting and efficient. In the homepage, navigation links are set in a full-width toolbar along the top, followed by a large image slider with chosen images of different beds (and cute four-legged friends on them). Below the slider are images of dog beds used by Dream Doggy customers, and taken from their Instagram accounts. Large social media buttons are highly visible on the bottom right, with more links and a newsletter sign-up box. The Shop page features the different beds in an easy-to-update, thumbnail grid-styled portfolio, with linkable images on hover. Once clicked, each image opens up to reveal full product details, a short textual explanation, price, sizes and an “Add to Cart” button. The About page is excellently written, and uses a visual hierarchy that makes it easy to read. The Contact page features a FAQ section on the bottom, well-arranged and easy to scan. The page also features a customized contact widget so visitors and potential customers can contact the shop quickly through its free website.
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