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CTA stands for Chicago Transit Authority, and CTA Stars is a unique business for a niche market: musicians who wish to perform in the subways of Chicago. CTA Stars’ free website sets out to accomplish two goals: promoting current subway musicians, and getting new musicians to try their luck with a video made by CTA Stars. Both goals are dealt with successfully with the aid of a straight-forward, clean web design. The homepage features navigation links set in a full-width toolbar along the top, a clickable logo on the left, and a huge image of one of the city’s subway stations. A gallery of CTA Stars’ musicians follows below, each image clickable to direct visitors to the individual musician’s page. Each page features videos, images, social media buttons for quick access, and a Donate button for a PayPal donation. The “Become a Star” page details CTA Stars’ services, followed by a customized widget so aspiring musicians can contact the company through its website.
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