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Based in Port Washington, NY, the Good Things Skate Shop sells products and accessories related exclusively to skateboarding. Its premium website relies on the visual, letting the products do most of the talking. In the homepage, navigation links are set in a full-width toolbar along the top (each tab highlighted in turn so visitors always know where they are), just below a clickable logo and the name of the shop. A large image slider on first view features images of skateboards and accessories, and can be manually navigated using the back and forward arrows. Four image teasers below the slider direct visitors to different content pages – from Hardware to Gear. The rest of the page is dedicated to promoting special events, which can be updated easily using the website builder’s features. The footer includes large, highly-visible social media buttons for quick access. In relatively text-rich pages, like the About or “The Locals”, Good Things cleverly use a visual hierarch that makes it easy on visitors to scan the text rapidly. In addition, images are always inserted to break the textual monotony. The Contact page features all contact details, a customized Google map so visitors can get oriented easily, and a customized contact form that serves two purposes: it creates leads for the site, and allows visitors to contact the business through its website.
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