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Carla Tracy is a graphic designer and an illustrator. Her rich portfolio website is easy to navigate, practical and visually-pleasing. Set against a stark, white background, Carla’s homepage includes a clickable logo in the header, navigation links set in a full-width toolbar along the top, and a large image slider featuring chosen projects. Once clicked, each image opens up to reveal a larger version and a short textual explanation on the project. Under the Portfolio tab, visitors are invited to browse different project categories – from Banners to Package Designs. Each of these pages uses a different visual element in which to showcase the projects – mainly image sliders, which allows visitors to manually browse them using back and forward arrows. The Shopping page enables visitors to click on a desired object (cleverly categorized, including a highly-visible “Most Popular” category) and be connected to an outside shop page. The Services page uses a smart visual hierarchy – correct spacing, highly-readable fonts and call-to-action buttons – which make the page engaging and easy to follow. The Contact page provides visitors with Carla’s email address and a large customized contact widget for quick access, so visitors can write to Carla directly through her free website.
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