From strategy to execution without the overhead of an agency.
Cressell Simmons Group delivers world-class strategic consulting services to organizations, from Fortune 500s to mid-sized companies, in a variety of industries.
Our company is distinguished by our astute understanding of the needs of medium-sized businesses. When your company needs a comprehensive strategic marketing and communications plan or tactical execution, you can count on us to solve your most pressing business challenges and deliver the results you need.
Upcoming
02.15 Mcgivney & Kluger website launch
02.17 Fortune Business rebranding materials launch
04.05 South Florida (Miami) Executive Roundtable
04.08 South Florida (Clearwater) Executive Roundtable
Solutions
Cressell Simmons Group is a premier business-to-business solutions firm serving clients across many different industries nationwide. Our leadership, as well as our talented team of creative professionals, offer practical business intelligence, as well as unparalleled creativity, expertise and know-how. Our solutions include strategic marketing & communications, employee communications & culture-building, corporate identity & branding, social media/Web 2.0, public relations, market research and sales operations & management.
Our People
Our people have worked with the world's leading companies and are responsible for helping to fuel these companies' profits and growth. Our career and client experience includes Fortune 500s in a variety of industries ranging from consumer packaged goods, healthcare/pharmaceuticals, insurance and financial services, law, real estate and more.
Our Team
Cressell Simmons Group has a network of talented creative professionals—including marketing and public relations strategists, copywriters, content managers, copyeditors, graphic designers, web designers, programmers, researchers and quality assurance staff—from coast-to-coast who we hand-pick based on the projects at hand. In this way, we can keep our clients’ costs extremely reasonable. Yet we manage every project closely each step of the way to ensure the highest level of quality and customer service.
Our Management
Our management team has experience in the areas of human capital management strategy; human resource outsourcing and technology; product and solution strategy, development and marketing; finance and operations; sales management and sales operations; marketing and communications (including employee communications); advertising; and public relations.
Our client experience has ranged from Fortune 500/Fortune 1000 companies to many small- and mid-sized businesses.
We are passionate about the fields in which we work and bring the highest level of commitment to every endeavor.
Strategic Marketing & Communications
Our experts provide a holistic, uniquely creative view that synchronizes your organization’s business objectives with all aspects of marketing, communications and advertising. We help you clearly define your target audiences, positioning, messaging and marketplace differentiation while effectively harnessing the most appropriate media, including social media, to cut through the clutter and to get the job done. The end result is a succinct and comprehensive strategic marketing approach that achieves your goals.
Public relations
Our company has extensive experience in public relations and media relations and we consider P.R. a vital component of an integrated marketing and communications strategy. Because some of us are former journalists ourselves, we know how to work with the media to achieve optimum results for your campaigns. We have extensive networks of contacts within the news media at our disposal and we can put those relationships and expertise to work for you.
Corporate Identity & Branding
Our team creates unique, fully integrated corporate identity programs to strengthen existing brands and redefine struggling or inconsistent brands. We apply our proven methodology to examine your company’s target audiences, its core values and its culture in order to create a meaningful, relevant brand that resonates with your clients, prospects, employees and other important stakeholders.
Employee Communications & Culture-Building
Our company recognizes that your most critical asset is your company’s employees. One of the areas in which we excel is listening, understanding and then articulating the essence of your company’s culture internally to your employees and externally to your stakeholders. This helps drive revenue for your organization because your company becomes more unified and your employees are all working from the same playbook and executing to win. Because we work hard to understand your company from the inside out, we can help you create high functioning teams that help your business survive and thrive in these challenging times.
Social media/Websites and Intranets
We offer comprehensive services in social media, web development and intranet/portal development, from conceptualization to implementation. We can audit your current efforts and provide feedback in the form of a detailed report. Then, we’ll recommend specific value-added improvements, which may include recommendations such as tapping into leading social media tools including Facebook and Twitter, as well as blogging and other means, to reach your targets, create networks of like-minded peers, create consensus and spur them to action.
Market research
When you need additional insight into the minds, perceptions and preferences of your clients and prospects, you can count on us to deliver effective market research strategies. With comprehensive research services, both qualitative and quantitative, our experts can help with putting together and executing surveys and focus groups that yield rich and significant data that can help your organization. One of our specialties is providing effective insight at a reasonable cost.
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Manhattan-based law firm
We recently launched a brand new website for a leadin g Manhattan-based law firm with approximately 100 attorneys and 12 office locations nationwide. We were responsible for the site conceptualization, site map & architecture, copywriting, design, programming, and customizing the site's content management system through ExpressionEngine: www.mc givneyandkluger.com
Sports & entertainment marketin g and law firm
One of our clients was launchin g a brand new company and asked us to develop their website. We created an awesome and inspiring website targeted to professional and collegiate athletes and coaches: www.mksportsgroup.com .
Education consultin g company
We performed various services for a professional services company in the education arena, including account management, copywriting, and project management: www.A3Creativegroup.com.
Insurance & financial services company
We have a Manhattan-based client in insurance and financial services who we support in various marketing and communications capacities. Our work for them has included benefits materials; client and prospect communications; training materials and much more.
Professional services firm
We provide various deliverables to a Fort Lauderdale, Fla., company in the human resource outsourcing industry. Our deliverables to this client include a host of sales and marketing materials and tools, including case studies, letters, emails, proposals, and presentations.
Contact Us
Our Address
857 President Street
Brooklyn, NY 11215
941.400.5428 (cell)
E-mail: kcressell_cressellsimmons.com
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